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Nubia Restobar | Creative Support for a Hospitality Brand
Project type
Case Study
Date
October 2023
Location
Cnr Bothrill and, Blue Valley Mall, Rooihuiskraal Rd, The Reeds, Centurion, 0157
Executive Summary
Nubia Restobar is known for its cocktail program and vibrant atmosphere.
Boring Co. partnered with the team to refine their digital presence, support influencer activations, and improve booking momentum through focused creative and paid campaigns.
Key Outcomes
- Steadier booking flow
- Clear improvement in feed structure and brand presentation
- More confident, consistent communication with the audience
- Stronger amplification of Nubia’s cocktail-led identity
Instagram Account
Nubia didn’t need a full rebrand. What it needed was clarity, consistency, and creative amplification, particularly around its cocktail offering and how the brand showed up online.
The goal was simple: present the brand more cohesively, communicate its personality with confidence, and turn attention into steady restaurant bookings.
Boring Co. worked closely with the owner as a creative support partner. Our role was to refine and strengthen Nubia’s digital presence, ensuring the brand’s energy translated clearly across content, campaigns, and communication.
We focused on improving visual consistency, developing creative campaigns centred around signature cocktails, supporting influencer activations, and running paid social campaigns to build awareness and drive bookings. Every decision was designed to feel natural, expressive, and aligned with Nubia’s identity.
